Red Flag Alert – Let it Snow
Has Vail changed its 'vision'?
When companies talk about targets or their “vision,” then suddenly don’t – and start mixing up metrics – the red flags get hoisted.
Example: Vail Resorts (MTN), the largest operator of ski resorts, including the five most visited in North America.
It seems Vail fell into the trap of so many recreational-related entities in the early days of the post-pandemic reopening, thinking the numbers they were seeing post-Covid were the start of something new.
As I’ve pointed out previously, we’ve seen it in bowling, and golf and as Vail shows....skiing.